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Finding new and creative ways to express your brand.

Creative Storytelling

Telling a great story is one thing. Telling your great story is another. As Creative Director, I set campaign strategy using your business objectives, campaign goals, brand guidelines and audience insights. The result is creative content that is unmistakenly...you.

Content Creation

Design, brief and evaluate creative content for integrated campaigns, including:
 

  • OOH

  • Paid Video

  • Organic Social

  • Community Outreach

  • Internal Comms

  • Web Blogs and Microsites

Project Leadership

As a project lead, I manage creative teams through the entire project funnel including:

  • Creative Development

  • Account Management

  • Project Management

  • Creative Execution

  • Final Delivery

Brand Management

I am a protector of brand. Your brand is the North Star for all content creation, keeping your content tethered to your brand voice and visual identity.

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I will work with existing brand guides, and can consult to refine/build updated brand standards.

FEATURED PROJECTS

BRAND CAMPAIGN
DESIGN

Warming Canadian hearts during the harshest winter months. Winter Joy was platform idea that brought smiles to over 3 Million Canadians.

CREATIVE
DIRECTION

Ushering in a new era of remote working, this promotional video for TELUS provides businesses with the inspiration and vision for a thriving hybrid workplace.

CONTENT
CREATION

Bringing digital life to a quiet brand. Orion Travel Insurance hoped for new ways to build trust with their travelers. This inspired a meaningful social strategy that strattled between education and enternatinment.

WHO I'VE WORKED WITH

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University of Toronto          Echelon Insurance         University of Guelph         Orion Travel Insurance

OCADU         Scarborough Health Network          XPERA         Seneca College         Hitplay         Polycom

First Nations Technical Institute         Enville Catering         Canadian Nuclear Association         CIFAR

Work with me:

I am the Creative Director at Brand Heroes, an incredible Digital Marketing Agency, located in downtown Toronto.

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